It’s 2019. You’re an intern trying to break into advertising. What do you do?
A Nick Offerman idea. Obviously.
Social Videos
:10s “Britain”
OPEN ON NICK SEATED AT AN OLD WOODEN DESK DRESSED IN COLONIAL GARB, HE’S WRITING ON PARCHMENT WITH A QUILL, DOUBLE CUP NEXT TO HIM.
NICK: If good things really came in pairs, we’d still be Britain’s better half.
SHOT OF DOUBLE CUP. PLASTIC STYROFOAM IS RIPPED AWAY. OFFERMAN’S HAND SHOOTS IN AND GRABS THE SINGLE CUP FIRMLY AND MANLY.
NICK V/O: It’s time to ditch the double cup.
:10s “Coat”
OPEN ON NICK STARING AT A LAB IN A FRILLY KNIT SWEATER. BOTH LOOK HUMILIATED.
NICK: Double-Cupping is like sweaters for dogs. One coat too many.
SHOT OF DOUBLE CUP. PLASTIC STYROFOAM IS RIPPED AWAY. OFFERMAN’S HAND SHOOTS IN AND GRABS THE SINGLE CUP FIRMLY AND MANLY.
NICK V/O: It’s time to ditch the double cup.
:10s “Handshake”
OPEN ON NICK SHAKING HANDS WITH SOME GUY IN A DRAB, OVERSIZED SUIT SMILING MORONICALLY. OFFERMAN HOLDS ICE COFFEE IN OTHER HAND.
NICK: Double cups are the never-ending handshakes of the beverage world.
SHOT OF DOUBLE CUP. PLASTIC STYROFOAM IS RIPPED AWAY. OFFERMAN’S HAND SHOOTS IN AND GRABS THE SINGLE CUP FIRMLY AND MANLY.
NICK V/O: It’s time to ditch the double cup.
Experiential
Hand Bootcamp
It’s time to remind your hands they aren’t mittens. They’re gauntlets!
Nick will host a tough-guy competition in the Boston Common. Challenges will include digging through buckets of gravel to find prizes and grip strength tests, all leading up to the final challenge: holding on to a Dunkin’ iced coffee without a double cup.
Prove your toughness. Earn Nick’s respect.
Merch
T shirts are boring.
Give the people sandpaper koozies.
Point-of-Purchase “New Englandhood Reminder” Cards
