We set out to prove that everything’s bigger and better when Gorton’s Shrimp shows up.

So we brought the sea to SXSW in Austin, TX. 

Teaser Campaign & OOH

Enough teasing…

Welcome aboard the Shrimp Shack!

We totally invented the shrimp and cocktail…

…with free food and drinks that kept everyone testing their sea legs.

Merch or mutiny!

Ok maybe no mutiny, but you’re def not one of the cool crew without it…

Shrimp likes to show off…

…so of course we flooded the deck with photo opps.

What’s a port call without some shanties?

The music was so good, we had crowds in the street outside the event hanging around to listen.

Named 3rd Most Creative Activation at SXSW 2025 by AdAge

Approx 3,500 Attendees.

60+ Influencers onsite sharing content.

2 live cooking demos by renwoned foodie influencer Shay Spence.

16 live performances (including Australia’s Joan & The Giants’ first US show!)

Thousands of drinks and shrimp served.

175 years of Gorton’s showcased like never before.

And I miraculously didn’t get a sunburn.